The Effect the Internet is Having on Communities

Times are changing, and it’s time for you and your business to adapt. There was a time when customer service wasn’t crucial because if a customer was upset, they didn’t have much reach to spread negative word-of-mouth about your business. Sure, they might have told a friend or two, but that wouldn’t crush your company. Nowadays, no matter who your customers are…with the internet, they can bring about dramatically positive or negative PR towards your company. And with the increasing use of smartphones, it’s even easier for consumers to share a negative (or positive) experience with thousands of listeners from anywhere in the world.

Read more…