E-mail spam is something that everyone HATES, but as soon as they start sending their own e-mail campaigns, they don’t consider it to be spam. Sending to a list of random “leads” may be common ground for many businesses using direct mail, but should not be considered when using e-mail marketing. Here are some guidelines you can follow to make sure you’re getting the most out of your e-mail campaigns:
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Here’s a Quick Way to Improve Your E-Mail Campaigns
Posted in: Blog, E-Mail Marketing by Matt Goldman on June 1, 2010 | 2 Comments