What is pay-per-click advertising (PPC)?
PPC is a type of search engine advertising that allows you to place your advertisements in front of interested prospects while they are searching for products or services similar to those you offer. For example, if you own a pet store and someone searches for “dog food”, your advertisement will show at the top of the page. I’ll choose which keywords will lead to your ad being displayed, and I will craft compelling ad copy to encourage people to visit your website. I can even restrict your ads to certain regions and run various campaigns for different promotions, products, and more. You are only charged when someone clicks on your ad and visits your website. For example, if 500 people searched for “dog food” last month but only 15 of them clicked on your ad, you would pay for 15 clicks. PPC advertising is very cost-effective since everyone who sees your ad is actively searching for your products and services.
What will my advertisements look like?
Pay-per-click advertisements show above and to the right of normal search results when someone uses Google.

What does it cost?
Here’s the best part: you set your own budget! I recommend starting your campaign budget at no less than $500 per month but ultimately, this is up to you to decide.. This minimum budget allows me to experiment with various ad, keyword, and bidding combinations to get as much return on your monthly investment as possible.